STX has just sent us the final trailer for The Bye Bye Man, in theaters Friday the 13th, January 2017. The Bye Bye Man recounts a series of terrifying events experienced by three Wisconsin college students, played by Douglas Smith, Cressida Bonas and Lucien Laviscount. Michael Trucco plays the brother of one the students, whose mind has been invaded by the unstoppable Bye Bye Man (Doug Jones). The final trailer makes the rules clear, repeating them over and over, although I believe this is the first time we’ve heard the low grumbles of the title character. Could we have a new horror icon on our hands?!